Box | Folder		Title
		Marketing, 1980-1988 [subseries]: The Marketing sub-series contains federal registers, studies, reports, proposals, strategic marketing plans, U.S. census highlights, personnel records, and other materials related to the presentation of GHA's services. Documents concerning market research, new business ideas, expansion, sales force progress, and strategic planning indicate an on-going effort to generate new business and revenue. The records primarily document the mid 1980s. The folders are arranged alphabetically.
49	1	A Commitment to the City
49	2	Extended Use Feasibility Study
49	3	Federal Register, January-December 1985
49	4	Federal Register, January-July 1986
49	5	Financial Statements, 1984-85
49	6	Group Health Cooperative, I.
49	7	Group Health Cooperative, II.
49	8	Health Care Advisory Board, Report, Hospital Strategies for Serving the Geriatric
49	9	Health Care Advisory Board, Report to the Hospital President
49	10	Health Promotion and Wellness
49	11	Market Research, I.
49	12	Market Research, II.
49	13	Market Research, III.
49	14	Market Research, IV.
49	15	Market Research, V.
49	16	Market Research, I.
49	17	Market Research, II.
49	18	Market Research, III.
49	19	Market Research, IV.
49	20	Market Research, V.
49	21	Market Research, I.
49	22	Market Research, II.
49	23	Market Research, III.
49	24	Market Research, IV.
49	25	Market Research, V.
49	26	Market Research, VI.
49	27	Market Research, I.
49	28	Market Research, II.
49	29	Market Research, III.
49	30	Market Research, IV.
49	31	Market Research, V.
49	32	Market Research, VI.
49	33	Market Research, VII.
49	34	Market Research Suppliers
49	35	MBO
49	36	Mechanical/Electrical Systems Analysis and Cost Study
49	37	Media, I.
49	38	Media, II.
49	39	Medicare, I.
49	40	Medicare, II.
49	41	Member Services
49	42	Member Services, I.
49	43	Member Services, II.
49	44	Membership Directory, 1987-88
49	45	MIS, I.
49	46	MIS, II.
50	1	MIS Steering Committee, I.
50	2	MIS Steering Committee, II.
50	3	Miscellaneous
50	4	New Business Ideas, I.
50	5	New Business Ideas, II.
50	6	New Business Ideas, III.
50	7	New Business Ideas, IV.
50	8	New Business Ideas, V.
50	9	New Business Ideas, VI.
50	10	New Product Ideas
50	11	Northern Virginia Expansion Report, I.
50	12	Northern Virginia Expansion Report, II.
50	13	Northern Virginia Expansion Report, III.
50	14	OB/GYN
50	15	Open Enrollment
50	16	OPM, I.
50	17	OPM, II.
50	18	OPM, III.
50	19	OPM, IV.
50	20	OPM, I.
50	21	OPM, II.
50	22	OPM, III.
50	23	OPM, IV.
50	24	Paychex
50	25	PCS
50	26	Personnel, I.
50	27	Personnel, II.
50	28	Personnel, III.
50	29	Personnel, IV.
50	30	Personnel, V.
50	31	Personnel, Chris Virlie
50	32	Personnel, Communications
50	33	Personnel, Erica, Dan and Steve
50	34	Personnel, Registrar, I.
50	35	Personnel, Registrar, II.
50	36	Personnel, Registrar, III.
50	37	Physician
50	38	Planning
50	39	Planning, 1988
50	40	Policies and Procedures
50	41	Presentations
50	42	Pricing
50	43	Primary Prevention Program, I.
50	44	Primary Prevention Program, II.
50	45	Primary Prevention Program, III.
50	46	Primary Prevention Program, IV.
50	47	Primary Prevention Program, V.
50	48	Primary Prevention Program, VI.
50	49	Primary Prevention Program, VII.
50	50	Proposal for Expanded Contracting, I.
50	51	Proposal for Expanded Contracting, II.
50	52	Proposal for Expanded Contracting, III.
50	53	Psychiatry
50	54	Public Relations File
50	55	Quality of Service
50	56	Rand McNally Road Atlas and Travel Guide
50	57	Randmark
50	58	Rates, 1988
50	59	Report, A Review of Practices in Allergy, Dermatology, General Surgery, Obstetrics/Gynecology, Urology
50	60	Requests for Proposals
50	61	Sales Force, Consolidation
50	62	Sales Force, Key Accounts
50	63	Sales Force, Quotas
51	1	Sales Force, Section 89, I.
51	2	Sales Force, Section 89, II.
51	3	Sales Force, Section 89, III.
51	4	Sales Force, Section 89, IV.
51	5	Sales Force, Section 89, V.
51	6	Sales Training
51	7	Section 89, I.
51	8	Section 89, II.
51	9	Section 89, III.
51	10	Service Excellence, I.
51	11	Service Excellence, II.
51	12	Service Excellence, III.
51	13	Service Excellence, IV.
51	14	Service Excellence, V.
51	15	Shaw, Catherine
51	16	Silver Spring
51	17	Small Business
51	18	Southeastern Institute of Research, Inc., May 30, 1986
51	19	Southeastern Institute of Research, Inc., August 20, 1986
51	20	Southeastern Institute of Research, Inc., August 29, 1986
51	21	State of Maryland, I.
51	22	State of Maryland, II.
51	23	State of Maryland, III.
51	24	State of Maryland, IV.
51	25	State of Maryland, V.
51	26	State of Maryland, I.
51	27	State of Maryland, II.
51	28	State of Maryland, III.
51	29	State of Maryland, IV.
51	30	State of Maryland, V.
51	31	State of Maryland, VI.
51	32	Statistical Profile, Prince William County
51	33	Strategic Marketing Plan, I.
51	34	Strategic Marketing Plan, II.
51	35	Strategic Marketing Plan, I.
51	36	Strategic Marketing Plan, II.
51	37	Strategic Marketing Plan, III.
51	38	Strategic Planning, I.
51	39	Strategic Planning, II.
51	40	Strategic Planning, III.
51	41	Strategic Planning, IV.
51	42	Support Services
51	43	Telemarketing
51	44	Unconfirmed Member
51	45	Underwriting Guidelines, I.
51	46	Underwriting Guidelines, II.
51	47	Urgent Care, I.
51	48	Urgent Care, II.
52	1	U.S. Census Highlights #2, 1980
52	2	U.S. Census Highlights #3, 1980
52	3	U.S. Census Highlights #5, 1980
52	4	Utilization
52	5	Virginia Square Sector Plan