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National Intitutes of Health
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Group Health Association Archives 1937-1993
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Box | Folder Title
 
Marketing, 1980-1988 [subseries]:

The Marketing sub-series contains federal registers, studies, reports, proposals, strategic marketing plans, U.S. census highlights, personnel records, and other materials related to the presentation of GHA's services. Documents concerning market research, new business ideas, expansion, sales force progress, and strategic planning indicate an on-going effort to generate new business and revenue. The records primarily document the mid 1980s. The folders are arranged alphabetically.

49 1
A Commitment to the City
49 2
Extended Use Feasibility Study
49 3
Federal Register, January-December 1985
49 4
Federal Register, January-July 1986
49 5
Financial Statements, 1984-85
49 6
Group Health Cooperative, I.
49 7
Group Health Cooperative, II.
49 8
Health Care Advisory Board, Report, Hospital Strategies for Serving the Geriatric
49 9
Health Care Advisory Board, Report to the Hospital President
49 10
Health Promotion and Wellness
49 11
Market Research, I.
49 12
Market Research, II.
49 13
Market Research, III.
49 14
Market Research, IV.
49 15
Market Research, V.
49 16
Market Research, I.
49 17
Market Research, II.
49 18
Market Research, III.
49 19
Market Research, IV.
49 20
Market Research, V.
49 21
Market Research, I.
49 22
Market Research, II.
49 23
Market Research, III.
49 24
Market Research, IV.
49 25
Market Research, V.
49 26
Market Research, VI.
49 27
Market Research, I.
49 28
Market Research, II.
49 29
Market Research, III.
49 30
Market Research, IV.
49 31
Market Research, V.
49 32
Market Research, VI.
49 33
Market Research, VII.
49 34
Market Research Suppliers
49 35
MBO
49 36
Mechanical/Electrical Systems Analysis and Cost Study
49 37
Media, I.
49 38
Media, II.
49 39
Medicare, I.
49 40
Medicare, II.
49 41
Member Services
49 42
Member Services, I.
49 43
Member Services, II.
49 44
Membership Directory, 1987-88
49 45
MIS, I.
49 46
MIS, II.
50 1
MIS Steering Committee, I.
50 2
MIS Steering Committee, II.
50 3
Miscellaneous
50 4
New Business Ideas, I.
50 5
New Business Ideas, II.
50 6
New Business Ideas, III.
50 7
New Business Ideas, IV.
50 8
New Business Ideas, V.
50 9
New Business Ideas, VI.
50 10
New Product Ideas
50 11
Northern Virginia Expansion Report, I.
50 12
Northern Virginia Expansion Report, II.
50 13
Northern Virginia Expansion Report, III.
50 14
OB/GYN
50 15
Open Enrollment
50 16
OPM, I.
50 17
OPM, II.
50 18
OPM, III.
50 19
OPM, IV.
50 20
OPM, I.
50 21
OPM, II.
50 22
OPM, III.
50 23
OPM, IV.
50 24
Paychex
50 25
PCS
50 26
Personnel, I.
50 27
Personnel, II.
50 28
Personnel, III.
50 29
Personnel, IV.
50 30
Personnel, V.
50 31
Personnel, Chris Virlie
50 32
Personnel, Communications
50 33
Personnel, Erica, Dan and Steve
50 34
Personnel, Registrar, I.
50 35
Personnel, Registrar, II.
50 36
Personnel, Registrar, III.
50 37
Physician
50 38
Planning
50 39
Planning, 1988
50 40
Policies and Procedures
50 41
Presentations
50 42
Pricing
50 43
Primary Prevention Program, I.
50 44
Primary Prevention Program, II.
50 45
Primary Prevention Program, III.
50 46
Primary Prevention Program, IV.
50 47
Primary Prevention Program, V.
50 48
Primary Prevention Program, VI.
50 49
Primary Prevention Program, VII.
50 50
Proposal for Expanded Contracting, I.
50 51
Proposal for Expanded Contracting, II.
50 52
Proposal for Expanded Contracting, III.
50 53
Psychiatry
50 54
Public Relations File
50 55
Quality of Service
50 56
Rand McNally Road Atlas and Travel Guide
50 57
Randmark
50 58
Rates, 1988
50 59
Report, A Review of Practices in Allergy, Dermatology, General Surgery, Obstetrics/Gynecology, Urology
50 60
Requests for Proposals
50 61
Sales Force, Consolidation
50 62
Sales Force, Key Accounts
50 63
Sales Force, Quotas
51 1
Sales Force, Section 89, I.
51 2
Sales Force, Section 89, II.
51 3
Sales Force, Section 89, III.
51 4
Sales Force, Section 89, IV.
51 5
Sales Force, Section 89, V.
51 6
Sales Training
51 7
Section 89, I.
51 8
Section 89, II.
51 9
Section 89, III.
51 10
Service Excellence, I.
51 11
Service Excellence, II.
51 12
Service Excellence, III.
51 13
Service Excellence, IV.
51 14
Service Excellence, V.
51 15
Shaw, Catherine
51 16
Silver Spring
51 17
Small Business
51 18
Southeastern Institute of Research, Inc., May 30, 1986
51 19
Southeastern Institute of Research, Inc., August 20, 1986
51 20
Southeastern Institute of Research, Inc., August 29, 1986
51 21
State of Maryland, I.
51 22
State of Maryland, II.
51 23
State of Maryland, III.
51 24
State of Maryland, IV.
51 25
State of Maryland, V.
51 26
State of Maryland, I.
51 27
State of Maryland, II.
51 28
State of Maryland, III.
51 29
State of Maryland, IV.
51 30
State of Maryland, V.
51 31
State of Maryland, VI.
51 32
Statistical Profile, Prince William County
51 33
Strategic Marketing Plan, I.
51 34
Strategic Marketing Plan, II.
51 35
Strategic Marketing Plan, I.
51 36
Strategic Marketing Plan, II.
51 37
Strategic Marketing Plan, III.
51 38
Strategic Planning, I.
51 39
Strategic Planning, II.
51 40
Strategic Planning, III.
51 41
Strategic Planning, IV.
51 42
Support Services
51 43
Telemarketing
51 44
Unconfirmed Member
51 45
Underwriting Guidelines, I.
51 46
Underwriting Guidelines, II.
51 47
Urgent Care, I.
51 48
Urgent Care, II.
52 1
U.S. Census Highlights #2, 1980
52 2
U.S. Census Highlights #3, 1980
52 3
U.S. Census Highlights #5, 1980
52 4
Utilization
52 5
Virginia Square Sector Plan